How do you decide the brand LOGO

Web site today is the speed of development can be frightening, and a variety of sites are springing up to the general. For me, to a new Web site will first of all in the first viewpoint on the other side of the LOGO Web site, and tried to LOGO from a Web site to determine the concept. However, the majority are pushing get the final result of the ridiculous in this era of rampant plagiarism, I would like to use this to judge a site's philosophy is really some degree of difficulty.

I recently as a result of my plan is to be set up EPQ superb network LOGO, so this is the feeling like to share with you a manager on how to judge and decide on the LOGO Web site for the application of the concept. Although, in the eyes of many managers, this is only art, but I think that, for business or development of the site have a better understanding of the human resources manager for the entire site is designed LOGO leader, how to do so, what Kind of a standard election to the most appropriate (not the best view of) a, not only to promote the future of the site is very important, but also to learn how to manager of a small school.

From the theoretical point of view, a good LOGO is able to reflect the thinking of your business and customer segmentation, it can define your brand, providing a professional perspective to promote their own ideas. Therefore, in this sense, LOGO choice is not simply what any good not look good, but to network marketing ideas in which the integration.

Want to understand how to choose the correct LOGO, have to start from the type of LOGO. And usually, LOGO business can be divided into three forms:

The first is the direct embodiment of the type that text directly to the performance of the company's name, such as IBM, SONY original company, CCTV and now Lenovo's LOGO is the case. LOGO This has the advantage of the direct expression of the above, by repeatedly showing the LOGO can be directly associated LOGO and the relationship between the companies; but the disadvantage is mediocre compared to see more often people fell Yu Shui.

The second is performance-image, that is operated by the company through some kind of objective image of the object as a company LOGO. For example, we know the NBA's LOGO, is a red ball with blue and white colors of the players as the performance of almost the majority of sports LOGO Union have come to this performance, and even the Olympic Games in Beijing this year also marks LOGO Can be included in this. LOGO-like image is the image of the advantages of direct, one can see that a LOGO meaning, but too much of the same defect is serious, such as basketball-related LOGO, almost all of basketball, or figure composed of athletes, There would easily be Shenmeipilao.

The third is reflected in its abstract style, that is, to use an abstract symbol as the company's LOGO. For example, some of the relatively well-known sports brand NIKE, Adidas, Li Ning, and so on. If we only look at LOGO, a hook and can not imagine any contact sports, like many foreigners may not IM with the tools to imagine Penguin What is the relationship between the same. Abstract-LOGO has the advantage of the general aspiration of people have the ability to eyeball, an abstract symbol of the cause of human curiosity and Lenovo; LOGO-abstract but it is also the host of defects, that is, a lot of people can not understand, and therefore promote a more cognitive process Chang, LOGO to promote the need to invest more of the cost.

Understanding of the classification, followed by the need to be aware of is that we want in the design of LOGO, as a manager to mention What are the requirements to allow designers to guide the design?

In this regard, the manager needs to be done (or set it to do) did a lot of things, mainly composed of the following

1, it is necessary to observe the other competitors in the industry peer-business logo, with a logo of the industry are often a certain degree of regularity, it should be in accordance with the law to regulate the design of LOGO, the maverick is often counter-productive effect.

2, to be issued by the LOGO clear message to what? LOGO is a whole design philosophy of marketing is what?

3, is simple and generous: a good logo should be room for imagination and easy to copy, they do not mind, as well as one of the grid. Symbols will be more than a good portrait.

4, your business name should be reflected in LOGO.

5, with your LOGO to describe your company's core benefits

6, do not use a computer desktop icon-art design LOGO, because it is too "public"

7, in color, the requirement is not as much as possible the use of more than 3 kinds of mixed colors. In addition, LOGO let the color of strong compatibility, as LOGO is to be used in a variety of media, so have a LOGO, two and three colors of the use of space.

This is clearly a number of design elements, you can allow designers to embark on the design of this train of thought. At this time, you have to set the final standard should be acceptance of what, I think, as long as LOGO designed to meet the prerequisite of the seven conditions, but also meet the following three simple criteria that is a very successful LOGO Logo.